Spiral: New York fintech startup raises $28m for impact platform

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Spiral: New York fintech startup raises $28m for impact platform
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This fintech enables banks to offer charitable giving services. Check out the 13-slide pitch deck Spiral used to raise $28 million.

The startup believes it can help banks differentiate their brand and attract Gen Z customers.A startup that enables financial institutions to embed charitable giving into their services has raised $28 million in fresh funds.

The startup believes it can help banks differentiate their brand, attract Gen Z customers who are keen on more sustainable products, and increase customer loyalty and retention. "They are looking for ways to differentiate themselves, things like using roundups when you buy gas to plant a tree, which helps them meet their targets and makes their members feel good."

Melamed said that Spiral has a stringent diligence process for charities that want to be on its platform via various partnership agreements.

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