Spanx introduces Spanxsculpt ReDefine, a groundbreaking denim collection featuring Lycra FitSense denim technology for targeted sculpting and enhanced comfort. The collection also launches the Spanxeffect, a system for customers to easily find products based on desired compression levels and effects.
The company will launch Spanxsculpt ReDefine, a first-to-market denim collection featuring technology that aims to revolutionize comfort and fit. The collection has been created with Lycra FitSense denim technology, a new fabrication with integrated, targeted sculpting zones that help provide tummy control, thigh shaping, and butt-lifting.
seeks to deliver the innovation for which it’s known, while equipping women with comfort and premium sculpting that has not been generally experienced in denim until now.In addition, Spanx will introduce the Spanxeffect, an easy way for customers to discover Spanx products across categories that deliver their desired compression level and effect.Spanx was founded in 2000 by Sara Blakely as a shapewear brand and it has since expanded into categories including activewear, apparel, denim, swimwear, intimates, leggings and hosiery. Spanx has been in the denim business since 2014. It has continually grown its assortment with additional styles and silhouettes and enhanced washes that incorporate advanced technology to improve fit and comfort., chief executive officer of Spanx. “After countless hours studying the denim market and obsessing the combination of fit, comfort, and sculpting technology, we are proud to introduce Spanxsculpt ReDefine Denim. We’re delighted to be first-to-market with this groundbreaking sculpting product that truly delivers on comfort and results for women.” Spanxsculpt ReDefine integrates Lycra FitSense denim technology into the actual fibers of the fabric to create a sculpting experience. A Lycra fiber core is wrapped with a temperature-responsive fiber and encased in a cotton sheath to preserve the timeless look and feel of denim. Then, through an innovative heat-activation process, targeted sculpting zones are created and “locked” in place, in areas like the tummy, thighs and butt. These zones provide comfortable sculpting and shaping benefits without the use of additional boning, paneling, or hardware.At the launch, the collection is available in two styles: Flare and Slim Straight, and two washes: dark indigo and medium indigo. The collection features a functional five-pocket design with a zip fly, button closure and numeric sizing , marking Spanx’s first denim offering with functional sizing and traditional denim detailing. Spanx will continue to expand the Spanxsculpt ReDefine denim collection throughout the year, introducing new styles, fits and washes. Both the Flare and Slim Straight styles retail for $158. They will be available exclusively on spanx.com. Spanxsculpt ReDefine joins a range of products that exist within the Spanxeffect framework and are designed with varying levels of compression made to smooth, shape and sculpt. With the introduction of the Spanxeffect, for the first time the brand is giving a name to the compression levels of its products. Now, customers can more easily shop for and determine their desired result and sensation from the brand’s styles across apparel, activewear and intimates.Spanxsmooth: The brand’s lightest level of compression for a barely there smoothing effect.Spanxshape: Provides medium compression for a shaping effect.Rosemary Feitelberg. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved.
DENIM TECHNOLOGY SPANCULPT COMPRESSION SPANXEFFECT
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