Southwest doles out frequent flyer miles bonus to customers impacted by meltdown

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Southwest doles out frequent flyer miles bonus to customers impacted by meltdown
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Southwest Airlines is handing out $300 in frequent flyer miles to customers impacted by the carrier's meltdown as it continues to sort through lost luggage.

has offered bonus frequent flyer miles to customers impacted by the carrier's recent widespread cancellations and ongoing lost baggage woes as it tries to restore its damaged reputation.

In an email to customers Tuesday and obtained by FOX Business, Southwest CEO Bob Jordan said the offer of 25,000 Rapid Rewards points worth upward of $300 was a "gesture of goodwill," asking that the recipients "please accept my personal apology."Southwest emphasized in an email tothat the bonus points are in addition to customers' reimbursements and refunds on flights and incidental expenses related to their recent travel disruptions.

"I know that no amount of apologies can undo your experience," Jordan wrote in the offer to customers. "For those who have requested refunds, reimbursements and/or are waiting to be reunited with lost bag, those processes are being handled with great urgency, and we appreciate your patience."Apparently, customers were quick to take Southwest up on its offer.

Travelers wait in line for Southwest Airlines luggage services to recover their luggage after major service interruptions at Midway International Airport Dec. 27, 2022. One of the individuals tweeted, "Hey @SouthwestAir I appreciate your Rapid Reward bonus points gesture email sent today but I am now having Xmas airport [post-traumatic stress syndrome] through your website too."

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