Southwest Airlines’ tweaks loyalty program with changing travel trends

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Southwest Airlines’ tweaks loyalty program with changing travel trends
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Southwest Airlines is making it easier for frequent flyers to reach A-List status.

FILE - Southwest Airlines plane prepares to land at Midway International Airport, Feb. 12, 2023, in Chicago.

Beginning Jan. 1, Southwest Rapid Rewards members can earn A-List status and A-List Preferred Status with fewer flights than before. To achieve A-List Status, Southwestpoints, five flights less than previously. For A-List Preferred Status, Southwest flyers need to 40 one-way qualifying flights or 70,000 points.

In recent years, air carriers have revamped travel loyalty programs by putting more emphasis on credit card spending and less on one-way trips. Many have also devalued airline miles, making it harder to achieve status or milestones within their programs.Also beginning next year, Southwest credit card holders will earn 1,500 tier qualifying points for every $5,000 spent, previously every $10,000 spent on their card. On Nov.

Southwest will also let rewards members pay for flights with a combination of cash and rewards points, starting with a minimum of 1,000 points.on Monday. The program is for businesses with a minimum of five employees and has no minimum spending requirement for the company to start earning miles.Legacy airlines and some pilot unions are objecting to attempts to expand the niche space in which JSX operates – known in aviation-speak as “Part 135″ charter jet service.

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