Southwest Airlines will also offer redeye flights for the first time.
Southwest Airlines is doing away with its 50-year tradition and plans to start assigning seats and premium seating for customers who are seeking more legroom.
The airline said Thursday that it has been studying customer preferences and expectations and is making the changes because of what they’ve heard, but it could also generate revenue and boost financial performance.While Southwest has used an open seating model for 50 years, the company said that it understands that preferences have changed, with more customers taking longer flights and wanting an assigned seat.
Southwest unveiled changes to how it has boarded flights on the same day it reported that it topped profit and revenue expectations for the second quarter.Southwest said that its first overnight, redeye flights will land on Feb. 14, 2025 in nonstop markets that include Las Vegas to Baltimore and Orlando; Los Angeles to Baltimore and Nashville; and Phoenix to Baltimore. It plans to phase in additional redeye flights over time.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Southwest Airlines to start assigning seats, offer extra legroomSouthwest Airlines is ditching its open seating model and will start assigning seats and offering premium seating for customers who want more legroom.
Read more »
Southwest Airlines to shift to assigned seats, offer red-eye flightsThe carrier will end its longtime practice of open seating and offer “premium” options that have more legroom.
Read more »
Southwest Airlines to offer assigned seating and new boarding procedures, breaking with 50-year traditionWhile Southwest has used an open seating model for 50 years, the company said that it understands that preferences have changed.
Read more »
Southwest breaks with 50-year tradition and will assign seats; profit falls at Southwest, AmericanThe airline said Thursday that it has been studying seating options and is making the changes because passenger preferences have shifted.
Read more »
Southwest breaks with 50-year tradition and will assign seats; profit falls at Southwest, AmericanTynin Fries joined The Denver Post in 2018 as an intern. Then, she joined the team as a Digital Strategist and was promoted to Deputy Director of Audience in 2022. She is a proud ASU Cronkite alumna (godevs)! In between producing news and writing stories, Tynin is out exploring all that Colorado has to offer.
Read more »
Southwest breaks with 50-year tradition and will assign seats; profit falls at Southwest, AmericanSouthwest made the announcement on the same day that both it and American Airlines reported a steep drop in second-quarter profit despite higher revenue.
Read more »