Southwest Airlines has increased the price of early check-ins and upgraded boarding for passengers, popular perks that help customers attain better seats on their respective flights.
Southwest Airlines has quietly increased the prices of certain fee-based services that can help passengers get on their flights quicker and increase their chances of getting a better choice of seat. The Texas-based carrier has raised the cost of upgraded boarding services and early check-ins, according to Southwest’s optional travel charges page. "Upgraded Boarding" now comes in at $30 to $149 per passenger per segment, up from an $80 cap.
Southwest operates an open seating policy, meaning passengers get to choose their seats from those available when they board. So a passenger has more seat options the sooner he or she gets onto an aircraft. Passengers who opt for upgraded boarding are allocated boarding assignment positions from A1 to A15 meaning they are first to board the plane and can choose where they want to sit. The service is available within 24 hours of departure, according to the airline’s website.
Southwest said the price range increase is the result of "regular evaluation of pricing," per a statement provided to Fox Television Stations. "This price range increase is a result of our regular evaluation of pricing for ancillary products based on market trends and customer demand and will generate incremental revenue in support of the company," the statement reads.
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