The discount carrier, which has long withheld its fares from travel sites, said it wants to extend the reach of Southwest.com.
Southwest Airlines fares are now appearing on Google after long being excluded from the search engine's search results.The Dallas-based carrier had previously omitted its fares from searches on Google Flights and from online flight aggregators like Expedia.com, preferring for customers to find tickets mostly through its own website. As of Wednesday, Southwest's fares were for the first time shown on Google Flights alongside those from other airlines on Google Flights.
'In our initial piloting of this partnership, we've made it possible for Google Flights users to compare our different fare options and click directly into Southwest.com to book their selected itinerary.'The change is one of several the airline has said it's exploring to improve the customer experience.
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