Southwest Airlines is moving from its famously open seating to assigned seats, adding a premium cabin with more legroom and adding redeye flights.
Thursday, July 25, 2024 2:30PM, Southwest Airlines is ushering in a new era for its boarding process and will be assigning seats, as well as offering premium seating on all flights.
The company has not yet said when the seating changes will go into effect, but plans to provide more details on the product designs, cabin layout and timing at its Investor Day in late September. Southwest conducted "robust operational testing" of both live and more than 8 million simulation-based boarding trials, citing research that showed 80% of its customers and 86% of potential customers prefer an assigned seat.
In the last two years, Southwest's modernization efforts have included enhancements to other onboard offerings such as faster WiFi, in-seat power, larger overhead bins andIn addition to the seating changes, Southwest also announced it is officially adding 24-hour operation capabilities with overnight redeye flights "to further optimize the network and increase aircraft utilization."
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