Southampton won what has been dubbed the “most valuable single match in world football” to secure its promotion to the Premier League on Sunday.
Adam Armstrong scored the only goal of the game in the first half as Southampton defeated Leeds United 1-0 in the Championship play-off final at Wembley Stadium to book its return to the top-flight of English soccer. According to Deloitte’s Sports Business Group, Southampton will receive at least £140 million across the next three seasons through “projected increases in matchday, broadcast and commercial revenue.
And the pressure was particularly high ahead of this year’s final, with both teams looking to bounce back to the top-flight of English soccer at the first time of asking having suffered relegation last season. Pouring rain before the game in northwest London only heightened to add to the dramatic nature of the day, before bright sunshine broke through as the game began. The game’s opening exchanges were played with the magnitude of the occasion weighing on them, with chances few and far between.
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