French beauty brand selects B.C. grasslands as a beneficiary of conservation efforts.
to select and support grassroots organizations such as The Nature Trust of B.C. with their conservation efforts around the world.
“Caroline came to us in late 2021, and we were just really impressed with their grasp of biodiversity and its importance. They had done their homework. It was just a really strong partnership from the start,” Hutchison recalls. “They were looking for a scientific partner laser-focused on biodiversity with a global reach.
The Canadian target, Nègre says, is part of the program’s effort to bring the environmental focus into the backyards of consumers, in the hopes that it will help them become more aware of — and involved in — planet-saving programs.
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