SEOUL (Reuters): More than a hundred shoppers waited in line to enter a store of French luxury brand Chanel in Seoul on Wednesday (May 13), as they rushed to buy products in the hope of beating price increases expected to kick in later in the week.
Chanel public relations in Seoul said its headquarters in France raised prices on Monday, and that prices will increase in all of its markets.
With some arriving as early as 5am, the shoppers wearing face masks snaked around the Lotte Department Store in downtown Seoul ahead of the opening at 10.30am, while store workers issued numbered tickets online to keep order. There are several months ahead of the wedding, which has been pushed back from November to March because of the virus.
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