Four members live in the metaverse, their songs, dances, interviews and hairstyles created by artificial intelligence
Videos of virtual girl group MAVE is played at the control room of MBC in Seoul, South Korea, in this February 28 2023 file photo. Picture: SOO-HYEON KIM/REUTERS
“When I first saw MAVE:, it was a little confusing to tell whether they were humans or virtual characters,” said Han Su-min, a 19-year-old in Seoul. “Because I use metaverse platforms with my friends often, I feel like I could become their fan.” SM is home to popular K-pop groups such as Girls’ Generation, H.O.T., EXO, Red Velvet, Super Junior, SHINee, NCT Dream and Aespa.The company’s bet on the metaverse bucks a global trend. Big tech companies from Facebook parent Meta Platforms to China’s Tencent are reining in their spending on virtual worlds to ride out the economic downturn.
With the aid of an AI voice generator, its members can speak four languages — Korean, English, French and Bahasa. But they cannot speak in response to prompts and have to rely on scripts prepared by humans. and the choreography in the music video were created by human performers and processed by motion capture and real-time 3D rendering technologies.
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