.BTSW_official has signed a deal with Fila as global brand ambassadors.
As yet another indicator of how musicians can outrank athletes in terms of marketing deals, FILA has inked an agreement with South Korean boy band BTS as global brand ambassadors.
Such all-are-welcome marketing is gaining ground with global brands that are striving to relay diversity, environmentalism and inclusivity to hyper-aware consumers. As Fila’s new global brand ambassadors, BTS will headline an ad campaign that will make its debut early next year, and they will also reveal their preferred Fila attire and kicks to international fans. A Fila spokeswoman declined to comment Tuesday on the company’s investment in the deal.
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