The regulators say Google and Meta collected users' personal information without their consent and then used that information to serve them targeted ads.
On Wednesday South Korean regulators fined the two companies more than $70 million collectively for collecting users’ personal information without their consent and then using that information to serve them, you guessed it, targeted ads. The Personal Information Protection Commission, Korea’s privacy regulator, specifically issued a 69.2 billion KRW fine for Google and a lower 30.8 billion KRW penalty for Meta.
The commission reportedly takes particular issue with the shadowy ways the two companies collect information on users when they visit non-Google or Meta sites. According to the commission, those collection efforts weren’t clearly articulated and allegedly occurred without first seeking users’ consent.
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