Local record label CMG, owned by Yo Gotti, signed South Dallas rap star Zillionaire Doe in a celebratory event attended by fans and community members. Doe, known for his hit song “Back To The South,” expressed gratitude for the opportunity and acknowledged the challenges he overcame to reach this milestone.
The South Dallas rap star’s “D Boi Dreams” come true, signing to Yo Gotti’s CMG Record Label in his own neighborhood.},{ "name":"Editor Picks", "component":"17105533", "insertPoint":"4", "requiredCountToDisplay":"1", "watchElement":".
Yo Gotti and Zillionaire Doe later celebrated their deal by attending Doe’s first courtside experience at the American Airlines Center, watching the Dallas Mavericks play the Minnesota Timberwolves on Jan. 22. The duo appeared on the jumbotron as AAC congratulated Zillionaire Doe on signing with CMG.Although he earned the contract with his hit music and undeniably loyal fanbase, the moment still feels “unreal” to Doe.
“When I first started rapping, I told myself I'll never sign to nobody unless it's QC and Yo Gotti,” he says. “Both of them had reached out to me.”“I went to talk to him in Miami. We sat down and talked for about four hours," he says."Him just giving me game, just telling me this and that. Four hours of straight to the game. He had won me over. I was with it.”, Zillionaire Doe began pursuing music in September 2022.
Zillionaire Doe's lyrics classify as a traditional trap rap style: storytelling about street life infused with unique vocals, heavy 808s and hi-hat patterns. The production often samples mid-2000s Southern hip-hop while the artist shares stories about hustling with coded but catchy wordplay.This style has been instrumental in building a large following that originated in South Dallas and rapidly expanded throughout the South, including the Carolinas, Mississippi and Illinois.
“I watched my pops do this,” Doe says. “I study. When I'm at home, I study all the greats. I studied Nipsey Hussle, Yo Gotti and Birdman. Branding is everything. I saw my pops do it; I saw my big brother do it. So it's only right to do it. You have the brand; you have to stamp, make your mark and leave your legacy on this earth. When I got into this rap shit, that was my main thing. I want you to still be able to go on YouTube and see how we were living, how we were coming.
Fans honored Zillionaire Doe with the moniker “The Face of the New Dallas Movement” after he released hit after hit, including “Southside Still Da Realist,” “Trap Star,” “Trap Motivation,” “CBFW” and “D Boi Dreams.” Doe then received consignment from Rod Wave and Future., a collaborative mixtape with Montana 700, was one of the biggest albums of DFW Hip-Hop in 2024.“New Dallas is not a group. It's not like you can be in or you can't," he says."I want to get that understood now.
The CMG roster has already welcomed Zillionaire Doe to the family. GloRilla invited him to perform with her at the Dallas stop of the Hot Girl Summer Tour last June. It was Doe’s first experience performing for an arena-sized audience. Doe’s favorite song on the new mixtape is “Try.” Realizing his newfound influence, he created a song encouraging others to pursue their dreams.
MUSIC HIPHOP CMG YOGOTTI ZILLIONAIRE DOE SOUTH DALLAS
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Zillionaire Doe Signs With CMG, Plans to Become Dallas' Next Big ArtistDallas rapper Zillionaire Doe has signed with CMG, the label founded by rapper and entrepreneur Yo Gotti. Doe, who cites Gotti as a major influence, is eager to learn from the label head and make his mark on the music scene. Doe's journey into music began after the tragic death of a close friend in 2022, who encouraged him to pursue his rap dreams. He gained local recognition in Dallas through his track 'D Boi Dreams' and has since released standout singles like 'Back to the South'. Gotti believes in Doe's talent and sees him as a future star, ready to take his music to new heights with CMG's support.
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