DStv subscribers declined across all segments and regions for the first time in 2023/24.
MultiChoice is struggling to maintain its DStv subscriber base, with years of price hikes making the pay-TV service expensive and unaffordable for many South African residents.lost roughly 1.6 million DStv subscribersWhile MultiChoice said subscriber losses in the Rest of Africa were primarily to blame for the overall losses, DStv continues to bleed subscribers in South Africa.
The segment had grown from 2.8 million subscribers in 2018 to 3.1 million in 2021, after which it has only seen declines. The strong growth continued until the Mass Market segment reached 5.3 million subscribers in 2023. The figure dropped to 5.1 million for the 2023/24 financial year. DStv’s premium segment lost approximately 100,000 South African subscribers between 2022 and 2023 and again between 2023 and 2024.
Interestingly, DStv’s most expensive package — Premium — has seen the lowest proportional price increase over the period at roughly 15%. Many South Africans, frustrated with the constant price hikes and repeats on MultiChoice’s satellite TV packages, have said they only keep their DStv Premium subscription for the unmatched sports offering.
Dstv Dstv Packages Dstv Premium Dstv Price Hikes Dstv Subscribers Headline Maxime Saada Multichoice Broadcasting
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