Springbok rugby captain Siya Kolisi headlines a new crypto ad campaign in South Africa to educate new users.
National rugby captain Siya Kolisi will spearhead a two-year educational cryptocurrency advertising campaign in South Africa.
Kolisi was front and center of the first advert of the new campaign, which was aired during the Springboks’ third match of the Rugby Championship against Australia on Aug. 27. A statement from the Springbok captain highlighted the appeal of Luno’s efforts to make cryptocurrency investing accessible to new users that are unfamiliar with the space:
Marius Reitz, Luno’s general manager for Africa, highlighted the current downturn across cryptocurrencies markets as a prime example for investors to zoom out and focus on long-term investing in the space:
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