South Africa takes second place in global news trust rankings: According to the report, news published by South African media outlets was trusted by 61% of the population, an increase from 49% in 2019
But, said the report, the “overall growth and high level of trust in media in South Africa is mirrored in the individual brands surveyed, with a growth in trust in the majority of brands surveyed. This could indicate a growing polarisation, with audiences cleaving to the brands that map to their personal belief systems”.
The report found that “trust is increasingly the currency foregrounded by South African news sites”, but that some news sites were “actively contributing to an erosion in trust”. The trust erosion could be found in the “concocted” decuplets story, published by Independent Media’s“But it also showed that trust deficits introduced in one country can have an impact in others, with even the BBC having to publish corrections after uncritically regurgitating the original story.
“Trust in the International News Media Association’s Global Media Awards was also compromised when judges, unaware of the context, shortlisted Independent’s video investigations in the category Best Use of Social Media. Following complaints by the South African National Editors’ Forum , the entry was later removed.”
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