Analysis - Science journalism is about taking complex academic research and turning it into easy-to-read content that is still accurate. Aside from informing readers through evidence-based journalism, it aims to make the wider public curious about scientific research.
is about taking complex academic research and turning it into easy-to-read content that is still accurate. Aside from informing readers through evidence-based journalism, it aims to make the wider public curious about scientific research.on how social media sites like X can help science communication reach new audiences in South Africa . This article is a version of that study written in a way that people other than just academics can understand.
They also focus strongly on social media. And their orientation towards using clear language and visuals, as well as incorporating a multilingual approach, is an effective way of making knowledge accessible. It's important to note that I wasn't measuring how popular or successful the X accounts of these outlets are. I was interested in analysing how their use of social media aligns with the fundamental goals of science communication. To do this I downloaded all tweets from the three feeds and obtained all tweets that mention the accounts. The posts were analysed usingMy study highlights that X is not merely a broadcast tool for science journalism but can be a platform to cultivate dialogue.
And social media comes with its own pitfalls. The spread of misinformation threatens the effectiveness of science communication efforts on X. Social media cannot replace robust investment in science journalism training, infrastructure, and widening access to technology throughout Africa.
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