Events like the Africa Travel Indaba are valuable, but they are not a panacea for the broader issues that need addressing
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.To reach pre-pandemic levels and beyond, South African tourism will have to not only address the volume of visitors but also their spending patterns and overall experience.
While the number of arrivals paints a picture of progress, the amount of money spent by tourists and visitors remains lower compared to pre-pandemic. In 2019, tourists and visitors spent R121.5 billion, compared to the lower R71.1 billion reported in 2022. The amount of money spent by tourists remains significantly lower according to the latest Census report. The department of tourism recently announced that the first quarter of 2023 reached R25.3 billion, which is alleged to be 143.
The Africa Travel Indaba, hosted at the Durban ICC from 13 to 16 May 2024 is an annual event that brings major travel and tourism stakeholders with hopes of encouraging business to international buyers. Some of the attendees of the event include hotel groups, transportation services, travel agencies, tourism boards, game lodges and others.
Our love for dance, and music continues to dazzle the world through TikTok with one hit song and dance challenge after another. The Amapiano magic was at work during the opening party, when foreign visitors danced to the sound. The rise of Amapiano presents an opportunity for South African arts and culture to attract visitors, increase revenue and create jobs.
A few companies used cutting-edge technologies to showcase their products.The South African National Parks’ escape room featured 360-degree live views from several national parks through VR glasses. This immersive experience provided a deeper appreciation of the bush, far beyond what photographs could convey.
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