Amapiano Awards - South Africa's Dance Music Scene Spreads Its Joy Across the World TC_Africa: SouthAfrica
To complete the process, please follow the instructions in the email we just sent you.TikTok and other social media platforms are upsetting and redefining the meaning and nature of hierarchies and democracy in music. Artists now possess digital technology within their reach to create viral frenzies and remain independent.
Sometimes it is easy to think that amapiano is evolving much too fast for its own good. Already, the corporates are no doubt lurking over its fresh offerings, dreaming up ways to exploit the amapiano craze. After all, other youth music movements like hip-hop in the US and K-pop in South Korea have become ultra-commercialised.
However, before this can happen, South Africa's amapiano artists continue to dispense the sheer bliss of making music, collaborating widely and moving freely between clubs and countries. For now, there is joy, release and optimism in amapiano. It's a glorious moment to witness a genre burst loose with distinctive flair, ebullience and ingenuity from the impoverished townships of Gauteng with a goal to take over the world.
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