Artist first platform SoundCloud has thrown their hat in the ring for music distribution, by adding its own tools to premium accounts. With the top streaming artist being from the hip hop genre, SoundCloud will need to entice more indie rappers to join its platform.
LOS ANGELES, CALIFORNIA - DECEMBER 14: Rapper Juice Wrld performs onstage during day one of the Rolling Loud Festival at Banc of California Stadium on December 14, 2018 in Los Angeles, California. Artist first platform SoundCloud has thrown their hat in the ring for music distribution, by adding its own tools to premium accounts. The Premier tier of SoundCloud will allow artists to upload their tracks to music streaming services like Spotify, Amazon Music, Apple Music and even Instagram.
“What SoundCloud has been about, always, is empowering creators and giving that connection between creator and listener. Our overall position is about continuing to invest in that -- it’s not about trying to chase those other mass services,” said SoundCloud CEO Kerry Trainor to Billboard. Rapper Juice WRLD was SoundCloud’s top streaming artist and let’s not forget when Chance the rapper got on stage at the Grammy’s and thanked the platform during his 2017 Best New Artist acceptance speech. Mainstream artists who already benefit huge from streaming include Drake, Post Malone and Travis Scott. All of these hip hop artists fall in the top 10 most streamed of 2018.
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