It's the year of the horse girl, come along for the ride.
When the yeehaw agenda began taking over the internet, I was fully onboard—until I saw a tweet that gave me serious pause. The tweet, by @solarishilton, laid out the idea that"cowgirls" and"horse girls" were mutually exclusive terms—one was working class, one was upper class—and that only one of them—the cowgirl—was at all cool.
And now, it's that horse girl's time to shine. In popular culture, it's impossible to miss some of the most powerful women embracing yeehaw, and even returning to their horse girl roots for an overall shift in style. Take Kacey Musgraves: Whereas she once saw the "fringed jackets and cowboy hats" of her youth as being"dorky," she now finds herself riding to the top of the charts on horseback—literally.
Cowgirls and boys have been peaking in high fashion: From Pyer Moss tapping the Compton Cowboys and Cowgirls of Color for his"America, Also" campaign, to Raf Simons, prior to his departure from the brand, driving home of Western culture with Calvin Klein, the aesthetics of the Wild Wild West have been in full swing for some time.
The coinciding nature of the yeehaw agenda thriving and the revival of brands like Jordache perfectly encapsulate the energy of 2019's horse girl. It's cowgirl streetwear, with the branding of brands clamored about by hypebeasts, but in the same silhouettes that horse girls of any year would find comfort in. The Canadian Tuxedo is a staple, graphic prints are standard, and just the right amount of sparkle can never look wrong.
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