In the second of a two-part interview on Variety’s “Strictly Business” podcast, Soul Machines CEO Greg Cross casts his eye toward the future of how his business marrying state-of-…
casts his eye toward the future of how his business marrying state-of-the-art animation with artificial intelligence will be utilized in the world of Hollywood celebrity.
Cross delves into the challenge of building technology ideally situated for the metaverse, which hasn’t materialized quite as quickly as advocates for that three-dimensional environment had envisioned.“We’ve got past the hype cycle that we had all got overexcited about it last year,” said Cross on the latest episode of “Strictly Business.
Cross expressed concerns that the software Soul Machines is designing could be misappropriated but said that’s true of any innovation since the beginning of humankind. “Any technology that we can think of that has ever we’ve ever invented, there have always been a small percentage of the population who are bad actors who want to use it to rip people off,” he remarked. “And that’s a human trait that exists in the real world, it will certainly exist in the digital people world in the world of artificial intelligence as well.
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