Sir Martin Sorrell's construction of a second global marketing services empire will take another step forward this week with the merger of its programmatic media arm with a leading Latin American peer
Programmatic tools deployed in marketing campaigns by consultancies such as Digodat are increasingly in demand as companies shape personalised communications campaigns.
It did, however, say that it expected to deliver"sector-leading double-digit like-for-like revenue and gross profit growth for 2020". Since leaving WPP Group, which he effectively founded during the 1980s, Sir Martin has been a staunch critic of the company, wasting few opportunities to take public potshots at his successor, Mark Read.
A threat by WPP to withhold part of Sir Martin's long-term compensation on the grounds that he had breached confidentiality obligations has since dissipated, however.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New Zealand earthquake: PM Jacinda Ardern shaken as huge 5.8 quake disrupts TV interviewNEW ZEALAND's Prime Minister Jacina Ardern kept her cool as she reported feeling tremors as a huge 5.8 magnitude earthquake rocked the Parliament building in Wellington.
Read more »
Tenet theory: The Protagonist starts World World 3, unknowingly goes back to stop himselfTenet theory: The Protagonist starts World World 3 and unknowingly goes back to stop himself via inversion TenetMovie tenettrailer TENET
Read more »
PayPal launches new contactless payment app to help people go cash freePAYPAL has launched a new phone-to-phone contactless payment service to help people who are now too scared to use cash. Fears that notes and coins could aid the spread of Covid-19 has dramatically …
Read more »
Boris Johnson accused of 'trashing' scientific advice to defend Dominic CummingsWork to build public trust and adherence to lockdown thrown aside, claims Professor Stephen Reicher
Read more »
Lauren Manoogian’s personal Peruvian ceramics collectionAs the Coronavirus pandemic hit, Lauren Manoogian was concerned about the lives and livelihoods of artisans in Peru. The Brooklyn-based knitwear designer, whose label was born in Lima after a chance encounter with a factory owner some 12 years ago, today produces all her alpaca knits and cocooning cardigans in...
Read more »
'We built a dragon habitat': readers share stories of lockdown life with kidsWe asked Guardian readers to share with us the inventive ways you’re entertaining your kids in lockdown. Here’s what you told us
Read more »