Gabriel Labelle as Lorne Michaels in Saturday Night
Jason Reitman’s latest film, Saturday Night, is now set to receive an expanded release plan as Sony and Columbia Pictures aim to build anticipation for the project. Originally slated for a wide release on October 11, 2024, the studio has decided on a three-step platform rollout to drum up buzz. The film will debut in select theaters in Los Angeles, New York, and Toronto on September 27, before expanding to a limited release on October 4, and finally opening nationwide on October 11.
With Saturday Night Live being a cultural institution for almost 50 years, the film captures the high-pressure moments before its very first episode aired. Reitman, known for films like Juno and Up in the Air, helms the project, which has already generated buzz thanks to its unique premise and star-studded cast.
By opting for a gradual release strategy, Sony and Columbia are looking to build word-of-mouth excitement and maximize the film’s impact during awards season. The limited release in key markets such as Los Angeles and New York will give Saturday Night the opportunity to gain momentum before hitting theaters across the country.
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