Sony Corp's image sensor business aims to replicate PlayStation's success to address its reliance on a handful of manufacturers in the fickle ...
Sony Corp's image sensor business aims to replicate PlayStation's success to address its reliance on a handful of manufacturers in the fickle smartphone market: It plans to sell software by subscription for data-analyzing sensors in situ.
"We have a solid position in the market for image sensors, which serve as a gateway for imaging data," said Sony's Hideki Somemiya, who heads a new team developing sensor applications. Sony has not disclosed a start date for the service, but at a news conference last month, Somemiya said there was demand from"retailers, factories - mainly business-to-business".South Korea's Samsung Electronics Co Ltd and Chinese-owned OmniVision Technologies are also expanding the software capability of image sensors, but analysts said a 52per cent market share gives Sony a competitive edge in the emerging area.
Sony Chief Executive Kenichiro Yoshida counters that keeping the division in house gives it easier access to group resources and has said diversity is the company's strength. Having technology with diversified applications can also be advantageous in times of uncertainty, said Atsushi Osanai, professor at Waseda University Business School.
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