EXCLUSIVE: Jonathan Gist has joined Sony Pictures Entertainment as Executive Director of Global Intersectional Marketing
as Executive Director of Global Intersectional Marketing, supporting all of the studio’s labels, including Columbia Pictures, 3000 Pictures, TriStar Pictures, Screen Gems, Affirm Films and Sony Pictures Animation.
Gist will report to Ellene Miles, SVP of Global Intersectional Marketing, and will work across marketing and publicity to establish holistic multicultural and inclusion-based strategies for all Sony movies. Prior to joining Sony, Gist was the VP of Consumer Marketing and Brand Strategy at BET Networks , where he developed and executed marketing strategies to drive awareness and engagement for the network’s programming and brand initiatives which included Tyler Perry’s'Morbius' Review: Spider-Man Spinoff Starring Jared Leto Has More In Common With DC's Batman Than Marvel's Web Slinger
Prior to BET, he served as Director of Multicultural Publicity and Promotions at Universal Pictures for four years. In this role, Gist was responsible for overseeing strategic development and providing hands-on support in various disciplines that included: Hispanic, African-American and Asian-American film publicity, field publicity, word-of-mouth outreach, grassroots events, digital publicity and social influencer/content creator executions.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Project Nemesis: John Wick's Chad Stahelski Directing Kaiju TV Series for SonyWhen it comes to the John Wick franchise, there's one name aside from Keanu Reeves that's [...]
Read more »
Report: Sony Could Acquire Square Enix For PlayStationObviously, we are not out of the era of massive video game acquisitions and consolidation yet, and one new rumor is something that many fans have theorized about for quite some time, that Sony may be looking t buy Japan’s Square Enix for the PlayStation brand.
Read more »
Sony Partners With Theta Labs to Launch 3D NFTs for Its Spatial Reality Display – Bitcoin NewsThe upcoming NFTs will be crafted for the Sony Spatial Reality Display and are designed for three-dimensional viewing.
Read more »
All women, children, elderly civilians evacuated from Mariupol steel plantAll women, children, and elderly civilians were evacuated from Mariupol's Azovstal steel plant, Ukraine Deputy Prime Minister says
Read more »
Meet the typical Gen Z worker: What they want in the workplaceMeet the typical Gen Z worker, who is quitting their job for a better one but probably regretting it later
Read more »
Married couples blocked from student-loan forgiveness after combining balancesMeet 2 married couples who are blocked from a student-loan-forgiveness program because they were advised to combine their debts years ago
Read more »