Sony Honda Mobility launches Afeela EV: everything you need to know from CES

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Sony Honda Mobility launches Afeela EV: everything you need to know from CES
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What's Sony and Honda's Afeela venture really about? We went in-depth at CES2023

► New Afeela brand brings two togetherSony has been toying for years about getting into the automotive sphere, even. This is the first product of the joint venture, which kicks off a new brand: Afeela.

‘You can see a lot of the inspiration came from Vision S,’ Afeela’s product marketing manager Larry Harrison tells CAR. ‘So we weren’t starting from scratch at Ground Zero. We were starting from a point where we were very happy, and it was how do we build on that collaboratively?’ On the Afeela, you still have the segmented or separated driver display with a yoke steering wheel,’ Harrison explains. ‘But everything else is a panoramic display all seamlessly put together, so controls can be swiped and moved from the centre of the car all the way to the passenger.’

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