Sony and Honda announce plan to build EVs together
The deal isn't final, but the aim is to establish a joint venture this year and start selling vehicles by 2025.
Honda would design, manufacture and market the first model, with Sony creating the mobility service platform. The idea is to marry Honda's car building and sales chops with Sony's infotainment, mobile and image sensor expertise. "Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different," said Honda CEO Toshihiro Mibe."Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility."
For Honda, the joint venture might help it achieve its goal of shifting its entire lineup to EVs by 2040. As it stands now, the company has one of the sparsest EV lineups of any automaker, with its only true EV sold in the west being the nichey, Europe-onlySony pitched the partnership as a bid to"fill the world with emotion through the power of creativity and technology.
The news doesn't come as a complete shock, as Sony has already showed not just one but two electric vehicles of its own design, the
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