The next step in TV evolution?
The main reason for this was its colour performance. The big story with QD OLED is that by combining a blue organic light element with Quantum Dot red and green layers of the sort usually found in LCD TVs, the A95K can potentially combine the local contrast advantages of OLED TV’s self-emissive pixels with the higher brightness associated with high quality LCD TVs. Without, crucially, needing to add the potential colour-diluting white sub-pixel element associated with today’s regular OLED TVs.
Sony then switched to actual video content in the shape of Cruella in 4K HDR. During the scene where Cruella arrives at a party in a rich red dress, the A95K managed to match effortlessly the red tone portrayed on the OLED mastering monitor, whereas the A90J looked noticeably paler and slightly ‘off key’ by comparison.
One final strength of the A95K Sony was keen to show off was how much less noisy it looked in a fairly grainy shot of a bluish-grey sky compared with the A90J. Again, the A95K looked pretty much identical with this shot to the X300 - despite the X300’s much smaller screen and extra pixel density potentially giving it an innate advantage with such noisy sources.
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