After its new app has spent months mired in controversy, Sonos is announcing steps to increase transparency, extend product warranties, and more.
Sonos remains in the throes of the biggest controversy in its history — and it’s one of the company’s own making. Now, several months after the May release of its overhauled app badly tarnished the brand’s reputation, CEO Patrick Spence has announced a multipart plan to right the ship. You can break the strategy down into two main objectives.
For new features smaller in scope, we will introduce an opt-in experimental features option in the app for customers who would like to participate in testing them. For everyone whose trust in the company has been shaken, that’s the most important change outlined in today’s press release. It’s at least evidence that Sonos has learned a critical lesson and won’t ever put customers through this kind of whiplash again.
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