Sonia Rykiel will open its first U.S. pop-up store at New York’s Hudson Yards on Monday.
The 900-square-foot retail footprint will showcase Rykiel Forever, a fresh reinterpretation of the brand’s knitwear, including its signature stripes and sweaters, Velvet Strauss, styles that combine rhinestones and velvet, and Mai ’68, the fall 2022 collection.
The Hudson Yard boutique combines the brand’s design legacy with a future-forward spin. Wallpaper inspired by the books in Rykiel’s original stores is used. There is also a red vinyl archway around the entrance portal as an homage to the red walls and ceilings in the original Saint-German store in Paris.
The pop-up features antique furniture and has neon window displays inspired by the colors of the season.“We are thrilled to come back to New York where the brand has a long-standing history. Hudson Yards allows us to reintroduce Sonia Rykiel to a new, modern, spirited area which appeals to New Yorkers and visitors alike,” said Roland Herlory, chief executive officer of Sonia Rykiel.
The shop will remain open until January. A second pop-up will open in Paris on Sept. 26 at 18 Rue Royale.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
USD routed by UC Davis on the roadOn bright side for Toreros, Vance Jefferson caught nine passes for 104 yards and the touchdown and Indiana transfer Chris Childers gained 90 yards on 16 carries, a 5.6-yard average.
Read more »
Ravens WR Devin Duvernay returns opening kickoff for 103-yard touchdown against DolphinsAccording to Next Gen Stats, Baltimore Ravens receiver Devin Duvernay reached a top speed of 21.60 miles per hour when he scored a 103-yard touchdown on the opening kickoff. It registered as the fastest speed by an NFL ball-carrier this season
Read more »
Nix puts up 5 TDs, No. 25 Oregon takes down No. 12 BYU 41-20Jaren Hall threw for 305 yards and two scores for BYU (2-1), but the Cougars struggled on the ground against the Ducks, mustering just 61 rushing yards.
Read more »
Texas Tech comes up short to No. 16 North Carolina StateAydan White returned one of his two interceptions 84 yards for a touchdown to lead a...
Read more »