Before TurnDownForWhat was an international hit, it was just an unsigned track being hustled to open format nightclub DJs by its co-creator, LilJon. Here's how the track helped define the decade
"It created good energy for people to party or just get crazy, from little kids to grandparents.”that we feel most define the decade that was -- the songs that both shaped and reflected the music and culture of the period -- with help telling their stories from some of the artists, behind-the-scenes collaborators and industry insiders involved.
Before “Turn Down For What” was an international hit, it was just an unsigned track being hustled to open format nightclub DJs by its co-creator,The venerable rapper and ‘00s crunk kingpin had gotten involved with the song in 2013, when a then-largely-unknown French producer namedUp to the challenge, the artist born Jonathan Smith sequestered himself in his Atlanta studio and got to work writing lyrics, quickly coming up with the song’s titular query, a phrase he would ultimately repeat 15...
But the move worked, gaining the track “a whole s--tload” of momentum in clubland. “DJs made this record a hit, and that's because the energy of the song was perfect for any open format DJ set,” Lil Jon says. “Before it was big EDM DJs playing it at festivals, it was open-format DJs banging it.” This hype led to a bidding war between Interscope and Columbia, with the latter label signing the song. The track spent 37 weeks on the Billboard Hot 100, peaking at No. 4, and became a go-to party starter not just for hip-hop heads or the swelling number of EDM fans, but mainstream audiences who heard it on the radio, at sporting events and in commercials, movie trailers and late night television bits.for a healthy eating campaign.
“It was a cross-genre type thing, with hip-hop drums, EDM synths and me just catering to everybody,” Lil Jon says of the song’s genre-spanning composition. “I think that’s why the record was so big. It created good energy for people to party or just get crazy, from little kids to grandparents.”
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