Actress Sonam Kapoor discusses her long partnership with Dior, starting with the 2010 Bollywood film Aisha.
This partnership is a very natural culmination of the relationship I've had with Dior since I was 23 years old,' Sonam Kapoor says in an interview with Teen Vogue. 'I've been very grateful to the brand since I started working.' This start for the actor came at a young age, when she debuted in her first film, Saawariya, in 2007.
Her relationship with Dior, though, truly started to blossom with her 2010 production Aisha — Bollywood's adaptation of Clueless (and, in turn, Jane Austen's Emma), where Kapoor played India's version of Alicia Silverstone's iconic character Cher Horowitz. 'Dior lent us multiple costumes, lots of handbags, basically everything for the main character,' Kapoor says. 'In addition to all the vintage that I wore in the film, all the current season pieces were also by Dior. Since then, I've had a strong relationship with the brand.' In the end, the film, which was produced by Kapoor's older sister Rhea, included 60 different pieces from the French brand featured on different characters. While clothing and costuming have always been a major part of Bollywood, Aisha marked the first time that a film fully integrated a luxury fashion brand into its production, as opposed to just incorporating one-off high-end accessories or mass-market products. The film also solidified Kapoor as the country's number one fashionista, with Aisha's eclectic and experimental styling — brand new to the Indian market at the time — still carrying an impact over a decade later. Related: 12 South Asian Fashion Designers You Should Know About Kapoor's start in the film industry aligned perfectly with a time of significant change for India's place in the fashion world. Vogue India released its first issue in September of 2007, just in time for her Bollywood debut, and she fondly reminisces on her first official photoshoot with iconic French photographer Patrick Demarchelier for the publicatio
SONAM KAPOOR DIOR BOLLYWOOD FASHION AISHA
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