Somhale wedding takes the crown as Showmax’s most watched show ever on its premiere day ShowmaxOnline somizi mohale_motaung
Somizi & Mohale: The Union"The Somhale wedding just broke the all-time record for the number of views on its first day on Showmax, ahead of both the Showmax Original
and the most popular international series ever screened on the platform," Showmax revealed in a press statement. "Showmax tracks first-views statistics - the first show people watch after signing up for Showmax - under the assumption that this show influenced the decision to subscribe. Currently, six out of the top 10 most popular shows as ranked by first views on Showmax are local," the streaming service says.
Speaking about the importance of local content, Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, said:"We expected Somhale to do well but the response was even bigger than we’d hoped, and it goes to show how our shift to local content is paying dividends. In fact, the views of local content are up more than 40% in less than a year.
"The key to supplying local content is realising it’s a marathon. Bringing on new shows and new episodes day in, day out, week in, week out is what our customers are looking for. And thanks to the decades of local content commissioning and production expertise sitting in this company, that’s exactly what we’ll be doing."Showmax now has almost half-a-billion play events annually, streaming around 200 petabytes of data per year.
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