Takealot has revealed the best-selling items during its Blue Dot sale on Black Friday.
The most orders placed by a single customer on the day was 58, and the biggest single basket value was R190,179.
Zietsman said they saw 33% year-on-year growth in Gross Merchandise Value and over 3 million visits on the day.Takealot expected the best-selling items to be dominated by a demand for TVs, large appliances such as washing machines and dishwashers, load-shedding essentials like power stations and UPSes, laptops, smartwatches, fragrances, sports equipment, and household essentials.
“Particularly as consumer behaviour has geared more strongly towards online buying trust, following the global pandemic,” he said. “For example, there was strong site traffic seen at midnight, which showed a high level of interest in being first to access the deals on offer.”
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