As trainer consumption booms, so does the number of unwanted shoes. Can anything be done with them?
Sneaker Con is an aircraft-hangar-sized convention that smells worse and worse as the day goes on. I am at the London edition of the event, but it’s just been in Las Vegas, and is soon due to be in Berlin, then New York. Thousands of sneakerheads have paid the £25 entry fee and are browsing merchandise stalls piled high with sneakers. The price tags on these shoes are not for the faint-hearted: £550, £600, £700.
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