Some McDonald's will now sell Krispy Kreme donuts | CNN Business

McDonald’s is adding a new menu item from an unusual source: One of its rivals

. Beginning October 26, nine locations in Louisville, Kentucky will start selling Krispy Kreme donuts as part of a test to “inform future menu decisions,” both companies announced Tuesday. It’s an unusual move since the two chains compete for breakfast customers and McDonald’s has its own line of pastries as part of its McCafé lineup. Krispy Kreme will deliver the donuts daily to the participating restaurants and customers can purchase them individually or in six packs.

“This small-scale test will help us understand how offering new bakery items like Krispy Kreme could impact operations in our restaurants.” McDonald’s\n \n said the test will run for a limited time. For the chain, it could attract new customers during the morning, where business has remained steady. Other parts of the day, including lunch and dinner, have declined in the midst of rising menu prices, according to research firm NDP Group.

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