What happens if we have a war and nobody shows up to fight?
With military recruitment at an all-time low, the entire notion of the “all-volunteer” force that has kept us safe for 50 years is in peril. Research by the RAND Corporation reports that “propensity [to enlist is] hovering around 13% for the general youth population aged 16-21.” One thing that both Democrats and Republicans can agree on is that Generation Z and the military are not seeing eye to eye.
Conversely, the modern era is fraught with additional challenges that make this recruiting crisis even more severe. Generation Z has increased mental health issues compared to Boomers, with nearly 18% of Z’ers reporting anxiety diagnoses. Technology is also taking over daily Z activities, with 87% reporting that they use social media as their primary outlet for news consumption. Finally, Z has a changing view of modern work due to the COVID-19 pandemic.
The Army’s new campaign of “Be All You Can Be” successfully taps into Z’s desire for self-betterment. It accurately recognizes that a prime driver for service isn’t patriotism or idealistic thoughts but rather a pragmatic gain made via investment in one’s career. Working to increase education levels and local fitness standards are two base areas that every town can get behind in order to increase the pool of eligible service members.
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