Soldaderas is a brand arming women with the tools to escape violence in Mexico.
During the Mexican Revolution, which began in 1910 and continued for a decade, large numbers of women joined the fight for a just society. Called Soldaderas, they were crucial to the liberation of Mexico and they undermined the strict gender codes of the culture, whereby women were forced to adhere to a life of domesticity.
Olivera is passionate about giving back through this project, but she also “wanted to celebrate female power in my country during a period when gender violence is at an all-time high,” she says. “Many women in Mexico are still Soldaderas in a way, especially those that are oppressed because they’re of a lower class, they’re women of color, or they live on the peripheries of the major cities. Every day is a fight for them.
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