Solar panel installers are the heart of the solar industry. Or maybe they're the brains. Or maybe the veins. Well, I don't know the best metaphor for ...
, and probably some other large solar companies utilize door-to-door salespeople to pull in customers. Especially in low-density residential areas of the US, this comes at a fairly high cost. While effective for getting people to go solar, it’s not particularly cheap. When evaluating solar installers in your area, I’d check and see if they use door-to-door salespeople.
SolarCity also plants salespeople in Home Depots around the country. Again, this surely must bring in more customers, but at what cost? Those person-hours from standing on the sales floor of Home Depot day after day don’t come free. Is it more cost effective than door-to-door sales, conventional advertising, internet leads? I haven’t seen any studies on these matters, but….
With a more focused potential customer pool, there’s already a huge advantage to this customer acquisition method, but the likely cost effectiveness doesn’t end there. Often, solar installers only have to pay for leads where the customer actually go solar, or for leads where the customer’s data show a high potential and likelihood of going solar. In other words, they are mostly paying for customers who actually make them money, and not for ones who don’t.
Not having found any data on the cost effectiveness or cost efficiency of various customer acquisition costs, I can’t say definitely which methods are best for keeping down costs. Though, logic compels me to think online solar leads and perhaps online advertising focused on solar-oriented websites are up at or near the top.
. As you can see, I recommend a few particular companies for those — the one linked above and the ones at the end of the “Solar Financing” section below.Another factor to consider when evaluating solar panel installers is how long they take to install and connect your solar panels.
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