Sofia Coppola on Tokyo, Suntory Whiskey, and 20 Years of “Lost in Translation”
The esteemed director is particular about the projects she signs onto, often spending years between films so she can give her all to the production process. When it came time to celebrate Suntory whisky’s 100th anniversary, however, Coppola knew she had to be a part of it.
In honor of the brand’s centennial, Coppola directed a special campaign looking back at its century of history with a high-speed short film chock-full of nostalgic clips, including vintage Suntory commercials spanning the decades and even self-referential moments from the director’s own archive. 2023 isn’t just the 100th anniversary for Suntory, after all—it also marks 20 years since the release of, one of Coppola’s career-defining films.
It was so great. It was really great to be back—I hadn’t been since the pandemic. And to see my friends that I’ve known since my 20s, spending time in Japan and remembering that it was our 20 years of —I can’t believe it—20 years of. We used to always say we were gonna have a 16th birthday party for the anniversary, but we haven’t gotten around to it. But it’s always exciting to go back, and I never get jaded to go to Tokyo and Japan in general. I’ve always loved the culture and the country.
Suntory has held a pretty long relationship with Keanu over the years. When they said it was their 100th anniversary, I said, “Oh, can we look through all your archives?” My starting point knowing Suntory is from when when I was a little kid, when my dad did a commercial with Akira Kurosawa for Suntory, and that’s where I got the [original] idea when I was writing the script for—with that memory of them.
I wanted to show the history of 100 years and all of [Suntory’s] cultural contributions. But I also really just wanted to highlight Japanese culture, not just Suntory, because it is so much about celebrating the culture of Japan. What I love about the clip is that it’s a mix of really modern and classical moments. We tried to show that Suntory has a lot of respect for the nature and origins of where it comes from.
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