In the first Democratic debate, Elizabeth Warren drew the most Twitter traffic while Hawaii’s Tulsi Gabbard was the most googled
Julián Castro won a burst of attention. Bill de Blasio generated curiosity about his biracial family. Viewers wanted to learn more about Tulsi Gabbard.
Those responses to the first Democratic presidential debate came from viewers who reacted on social media, a subset of the 15.3 million who Nielsen says watched the event. Presidential campaigns find these reactions meaningful and monitor social media for clues about how their candidates are being talked about in real time by users who could be potential voters.
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