RT NationalCouncil: A social marketing campaign out of California that focused on reducing mentalhealth stigma may have led to increased use of treatment services.
Social Marketing Campaign Focused on Reducing Mental Illness Stigma May Have Increased Use of Services by Those in NeedAn unprecedented social marketing campaign in California intended to reduce stigma about mental health issues appears to have encouraged more people to seek care for their symptoms of mental distress, according to a new RAND CorporationSurveying California residents over the two-year period when the campaign was at its height, researchers found that people who recalled seeing...
In 2013, California began the most comprehensive mental illness stigma and discrimination reduction campaign ever conducted in the U.S. The effort was funded through Proposition 63, an initiative that created a special tax on people with high incomes to support mental health programs across the state.
The RAND study is based on an analysis of about 2,000 California adults who were surveyed in 2014 and 2016 as a part of the California Well-Being Survey, which was intended to assess the impact of the state's mental health prevention and early intervention programs supported by the Proposition 63 funding. All of those surveyed had previously reported symptoms suggesting they probably had a mental health problem.
Those exposed to the campaign were more likely to agree that people can recover from mental illness and lead normal lives, and there was some limited evidence they were more able to recognize the signs of mental illness and advocate for those affected by it. She cautioned that the study could not rule out the possibility that those who sought treatment simply were more likely to notice and recall the campaign. Similar results also might not be observed in a less-supportive environment.
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