Soccer, golf, F1, cycling and more. Saudi Arabia is buying sport - this is why

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Soccer, golf, F1, cycling and more. Saudi Arabia is buying sport - this is why
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The Saudis' influence over global sport is already expanding at breakneck speed - but this is just the start. 'A great game is afoot, but football is only a drop in the barrel,' mjshrimper writes.

Dr Kristian Ulrichsen, a Middle East expert at Rice University’s Baker Institute for Public Policy, agrees.earmarking of ‘innovative, transformative, and disruptive’ companies and technologies in order to position the Kingdom as a ‘growth engine’,” he says.

The second allegation is linked to the most notorious episode of the MBS era, the 2018 murder of a prominent critic. Khashoggi, a journalist for The Washington Post, was lured to the Saudi consulate in Istanbul where he was ambushed by a squad of assassins, tortured and strangled to death. His body was chopped up and his remains have never been found.

“Of course, he is keen to get past the association with the Khashoggi murder and the war in Yemen, but I don’t think that’s what’s motivating him. I don’t think Saudi Arabia’s support for sports really changes the opinion of people about those events. “In scale, the investment in sport is nothing,” explains a British consultant who has been working with PIF on a Vision 2030 project. He is speaking anonymously to protect what promises to be a highly lucrative business relationship.

or AlUla’s inclusion in the name of a cycling team, may be about creating the flows of people and capital needed if the giga-projects are to succeed.and have had a decade-long headstart on Saudi Arabia in engaging with global sport, but the sheer level of resources the Kingdom is allocating to its sports drive could blow these regional first-movers out of the water.

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