(Reuters) - Chelsea's record sale last year has proved to the Glazer family that now is the right time to sell Manchester United, industry experts told Reuters, with any deal for the Premier League club having the potential to be the biggest in sporting history.
British billionaire and long-time United fan Jim Ratcliffe's company INEOS has entered the bidding process to buy the record 20-times English champions after he failed to acquire Chelsea, who were sold for $5.2 billion in May.
"Chelsea getting sold in 2022 means a rate has been established on the value of a Premier League club," Joyce said. The club's valuation as a public company peaked at $4.3 billion in 2018 but Joyce said new owners could capitalise on the global fanbase to increase commercial revenue by $200 million and add $1-2 billion to the actual valuation.
Tim Bridge, lead partner in Deloitte's Sports Business Group, said United remain a significant asset but require a lot of investment to return to the top of the pyramid, starting with their Old Trafford stadium.
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