Owner Francisco Rodriguez said he gets 10,000 to 20,000 flowers delivered daily to his family-owned floral business.
A worker at So Cal Wholesale Flowers & Supplies in Van Nuys, works in one of the coolers on Friday, May 10, 2024. It may not be as romantic as a full-on florist shop in a classy shopping district, but the alluring fragrance of this cavernous wholesale warehouse near Van Nuys Airport, with rows and rows of flowers and three refrigerated coolers jammed with tubs of many different choices, definitely has a seductive attraction.
Customer Samantha Cristerna, selects roses at SoCal Wholesale Flowers and Supplies in Van Nuys, on Friday, May 10, 2024. Nicolas Rivera prepares flowers at SoCal Wholesale Flowers and Supplies in Van Nuys, on Friday, May 10, 2024. Husband and wife Genaro and Brit Valencia, from Mission Hills in the San Fernando Valley, chose two dozen dark red roses from the multitude of pink, orange, green — and even black — flower choices on hand. “I picked red because my mom likes red, and so does hers,” Genaro said about his mother-in-law.
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