Billy has been covering audio for a decade, with hundreds of headphone, soundbar, speaker and gear reviews during that time. After beginning his career in tech journalism as a news freelancer at Engadget in 2011, he progressed to a full-time member of the news desk in 2013.
its consumer earbud business to focus on other audio devices. The news was a shock given the timing and quickly put a damper on any excitement around the second-generation Elite 10 and Elite 8 Active.
With subsequent releases, the company revised its formula, assisted consistently by its parent company. GN’s decades of expertise in hearing aids provided helpful insights for Jabra’s true wireless products, especially when it came to ergonomic design. Jabra was among the first to drastically reduce the size of its buds, while some of the competition still struggles to balance size and fit even today.
GN explained this week that its “re-focusing” towards more premium true wireless products in 2023 withhad led to “a stronger profitability than before.” However, it saw the writing on the wall: the earbud market is becoming increasingly crowded and competitive. The company knows that the investment required to develop enough “future innovation” that would maintain its position wasn’t sustainable. So, even on the heels of its latest Elite product launch, Jabra is bowing out.
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