Snoop Dogg is teasing 'Nuthin’ But a G Thang' as the first NFT release on the revamped Death Row Records
label” or, more accurately, the first label on the blockchain — fans were surprised to find several key Death Row albums missing from streaming services, includingThe “G Thang” sale should show how the new label plans to operate.
When asked Thursday about his plans for Death Row’s emerging artists, Snoop said, “Death Row Records is the first major label to be an NFT label … creating content where people can actually own and trade. We dropped a mixtape last month and it did a great thing for us as far as communicating, getting us in the community [and] engaging with a lot of artists that had no foundation or platform.
“It also showed us that this community is in dire need of great music and that’s what we plan on doing,” he added. “We plan on bringing great music and great artists. … This is what Death Row is all about, trying to expand and take it to new regions.” Snoop also confirmed that Gala Music will be the “exclusive place that Death Row lives in the Metaverse. … We plan on giving people access to buying and trading some of these classic songs, classic records that were the foundation of Death Row and along the lines get these new records.” Gala is aiming to “build a decentralized world of music that uplifts artists, fans and collectors” through rewards, NFTs and Web3, according to a rep for the company.
Ice Cube chimed in: “As a creator, this is a dream-come-true space.” The hitmaker said Death Row artists have an advantage “to be able to go directly to the fans and to make a relationship directly with your fans is always the best way.”Get weekly rundowns straight to your inbox